Finding the perfect mascara at the drugstore shouldn’t feel like searching for a needle in a haystack. With so many options lining the shelves, it’s tough to know which ones actually deliver on their promises of longer, fuller, thicker lashes without breaking the bank. That’s exactly why we put together this roundup of the top rated drugstore mascaras that beauty lovers and makeup enthusiasts swear by. We tested, compared, and reviewed the best-selling options so you can skip the guesswork and go straight to the good stuff. Whether you want dramatic volume, sky-high length, or a natural everyday look, there’s a mascara on this list that’ll become your new go-to.
Quick Product Comparison
Our Top 5 Rated Drugstore Mascara Reviews – Expert Tested & Recommended
1. Maybelline Sky High Mascara, Volumizing & Lengthening, Buildable Formula, Blackest Black
If there’s one mascara that’s taken the beauty world by storm, it’s the Maybelline Lash Sensational Sky High Mascara. This little tube has earned a cult following for a reason. It delivers dramatic length and volume without feeling heavy or clumpy on your lashes. The buildable formula means you can go from a subtle daytime look to full-on glam with just a few extra coats. It’s no wonder this is consistently one of the top rated drugstore mascaras year after year.
Key Features That Stand Out
- ✓ Flex Tower Brush – The exclusive bending brush reaches every lash from root to tip, even the tiny corner lashes most brushes miss
- ✓ Bamboo Extract & Fibers – Infused with natural ingredients that help build length while keeping lashes lightweight and comfortable
- ✓ Buildable Formula – Layer it on for more intensity without clumping or flaking throughout the day
- ✓ Ophthalmologist Tested – Safe for sensitive eyes and contact lens wearers
- ✓ Washable Formula – Comes off easily with your regular cleanser, no harsh rubbing needed
Why We Recommend It
This mascara genuinely lives up to the hype. During testing, we noticed visible length after just one coat, and by the second coat, lashes looked dramatically longer and fuller. The formula stays put all day without smudging or flaking, which is a huge win for anyone with oily eyelids. It’s the kind of product that makes you wonder why you ever spent money on high-end mascaras.
Best For
Anyone who wants noticeable length and volume on a budget. It’s especially great for people with shorter lashes who want that “lash extension” look without the salon price tag.
Pros and Cons
Pros:
- Delivers impressive length and volume with a single application
- Lightweight formula that doesn’t weigh lashes down
- Excellent staying power — no flaking or smudging for 12+ hours
- Affordable price point under $12
Cons:
- The tube can dry out faster than some competitors (replace every 3 months)
- Not waterproof — may not hold up in very humid conditions or during workouts
Customer Reviews
Customer Review: “I’ve tried so many mascaras over the years, from $5 to $30, and this is hands down the best one I’ve ever used. My lashes look incredibly long and full, and it doesn’t budge all day. I get compliments on my lashes every single time I wear this. Absolute holy grail product!” — Sarah M.
Customer Review: “I have really short, straight lashes and this mascara makes them look like I’m wearing falsies. The brush is amazing — it gets every single lash. I’ve repurchased this four times already and will keep buying it forever.” — Jessica T.
2. e.l.f. Lash ‘N Roll Curling Mascara, Vegan & Cruelty-Free, Lifts & Separates Lashes, Black
If you’ve ever skipped a lash curler because it pinched or pulled, the e.l.f. Lash ‘N Roll Curling Mascara might just change your whole routine. This vegan and cruelty-free mascara is designed to lift and curl lashes with its unique double-sided silicone brush. It’s proof that you don’t need to spend a fortune to get gorgeous, curled lashes that last all day. Plus, it’s one of the most affordable options on this list, making it a favorite among budget-conscious beauty lovers.
Key Features That Stand Out
- ✓ Double-Sided Curved Silicone Brush – The innovative brush design grips and curls each lash from the base upward
- ✓ Maximum Curl Formula – Delivers a lifted, curled look without needing a separate lash curler
- ✓ Vegan & Cruelty-Free – No animal-derived ingredients and never tested on animals
- ✓ Separates & Lifts – Shorter bristles hold formula while longer bristles separate and coat each lash evenly
- ✓ Budget-Friendly – Typically priced under $6, making it one of the most affordable quality mascaras available
Why We Recommend It
The curling power of this mascara genuinely surprised us. It gave our test lashes a noticeable upward sweep that held for hours. The silicone brush is a game-changer — it grips lashes better than traditional bristle brushes and creates beautiful separation. For the price point, the performance is honestly unmatched. If you’re looking for a rated drugstore mascara that curls and lifts, this one deserves a spot in your makeup bag.
Best For
People with straight or downward-growing lashes who want a natural curl without the hassle of a lash curler. It’s also perfect for anyone who prefers clean, vegan beauty products. If you’re curious about other tools to enhance your lash game, check out our guide to the best drugstore eyelash curlers.
Pros and Cons
Pros:
- Impressive curling and lifting effect without a lash curler
- Vegan and cruelty-free formula
- Incredibly affordable — usually under $6
- Great lash separation with no clumping
Cons:
- Less volumizing than some other options on this list
- The silicone brush has a learning curve — takes a few tries to master the technique
Customer Reviews
Customer Review: “I have super straight Asian lashes that won’t hold a curl for anything. This mascara actually lifts and curls them! I don’t even need my lash curler anymore. For the price, it’s absolutely incredible. I’ve already bought three backups.” — Michelle L.
Customer Review: “I love that this is vegan and cruelty-free AND it actually works. The curl it gives is amazing and it doesn’t smudge under my eyes by midday. My only wish was that it added a bit more volume, but for curling, it’s perfect.” — Amanda R.
3. Maybelline Sky High Washable Mascara, Multiplied Lashes, Lengthening & Defining, Very Black
Here’s the thing about the Maybelline Sky High Washable Mascara in Very Black — it’s essentially the same beloved formula as our #1 pick, but in a slightly different shade that gives an even more dramatic, defined look. The “Very Black” option is perfect for those who want their lashes to pop with intense color. It’s another stellar option from Maybelline’s Sky High line and proves that this brand really knows what they’re doing when it comes to drugstore mascara.
Key Features That Stand Out
- ✓ Very Black Shade – A deeper, more intense black for those who want maximum drama and definition
- ✓ Flex Tower Brush – The same innovative bending brush that reaches every lash for full coverage
- ✓ Bamboo Extract & Fibers – Natural ingredients that build length while keeping lashes feeling light
- ✓ Multiplied Lash Effect – Creates the appearance of more lashes with each coat
- ✓ Easy Removal – Washable formula comes off with warm water and gentle cleanser
Why We Recommend It
If you love the Sky High formula but want something with a bit more intensity, this is your mascara. The Very Black shade makes a noticeable difference, especially for those with lighter hair or fair skin who want their lashes to stand out. The performance is identical to the Blackest Black version — same great length, same buildable volume, same all-day wear. It’s a fantastic rated drugstore mascara that gives you options within the same trusted formula.
Best For
Anyone who wants a more dramatic, defined lash look with intense black color. It’s also great for people who already love the Sky High formula and want to try a different shade. If you’re exploring more mascara options for length specifically, take a look at our roundup of the top mascaras for length.
Pros and Cons
Pros:
- Intense Very Black shade for maximum drama
- Same trusted Sky High formula with excellent lengthening power
- Buildable without clumping
- Comfortable for all-day wear
Cons:
- Very similar to the Blackest Black version — may not feel different enough to own both
- Not waterproof
Customer Reviews
Customer Review: “I switched from the Blackest Black to the Very Black and I love the extra intensity. It makes my green eyes really pop. The formula is just as amazing — long, full lashes that last all day. I’ll never go back to expensive mascaras.” — Rachel K.
Customer Review: “This is my daily mascara. I’ve been using it for over a year now. The Very Black shade is perfect for my dark hair and fair skin. It gives me that ‘wow’ factor without looking overdone. Best drugstore mascara, period.” — Lauren D.
4. L’Oreal Paris Paradise Big Deal Mascara, Volumizing & Lengthening, Clump Resistant, Blackest Black
The L’Oreal Paradise Big Deal Mascara is all about giving you big, bold lashes without the big, bold price tag. L’Oreal’s Paradise line has been a drugstore staple for years, and this “Big Deal” version takes it up a notch with a self-smoothing complex that coats each lash evenly. The result? Buildable volume and length that looks like you’re wearing falsies — but you’re not. It’s a fantastic option if you want drama without the drama of clumpy, flaky mascara.
Key Features That Stand Out
- ✓ Self-Smoothing Complex – A unique formula that smooths over each lash for even, clump-free coverage
- ✓ Cross-Conic Brush – The unique brush shape evenly coats lashes while separating and extending them
- ✓ Buildable Volume & Length – Layer it on for more drama without the formula getting thick or cakey
- ✓ Clump Resistant – Stays smooth and separated even with multiple coats
- ✓ Blackest Black Shade – Deep, rich color that makes lashes stand out
Why We Recommend It
This mascara is a volume lover’s dream. The self-smoothing complex really does what it promises — lashes look coated and defined, not clumpy or spidery. The cross-conic brush is a standout feature that grabs and separates lashes beautifully. During our testing, we found that two coats gave a perfect everyday look, while three coats created a full glam effect. It’s a reliable, high-performing rated drugstore mascara that consistently delivers.
Best For
Anyone who prioritizes volume and wants a clump-free formula. It’s also great for people who like to build up their mascara throughout the day for different looks. If you’re interested in exploring more mascara options, our guide to the best mascara makeup picks for stunning lashes has even more recommendations.
Pros and Cons
Pros:
- Excellent buildable volume without clumping
- Unique cross-conic brush provides great lash separation
- Self-smoothing formula keeps lashes looking clean and defined
- Good staying power throughout the day
Cons:
- Can feel slightly heavy with three or more coats
- The brush is wider than some, which might be tricky for those with smaller eyes
Customer Reviews
Customer Review: “I’ve been using L’Oreal mascaras for years and this is by far my favorite. The volume is incredible and it never clumps, even when I layer it. My lashes look full and long, and it lasts through my entire workday without flaking. Highly recommend!” — Nicole B.
Customer Review: “The brush on this mascara is amazing. It grabs every lash and coats them evenly. I have sparse lashes and this makes them look so much fuller. It’s become my go-to for date nights when I want extra drama.” — Tina W.
5. L’Oreal Paris Voluminous Mascara, Building Volume & Length, Washable, Blackest Black
Last but definitely not least, the L’Oreal Paris Voluminous Mascara is a true classic. This has been one of the best-selling drugstore mascaras for years, and for good reason. It’s the mascara that introduced countless beauty lovers to the idea that you don’t need to spend $25+ for amazing lashes. The formula is designed to build lashes up to five times their natural thickness, and the Volume Maximizing Brush does exactly what it promises. It’s a tried-and-true staple that belongs in every makeup collection.
Key Features That Stand Out
- ✓ Volume Maximizing Brush – A thick, densely packed brush that loads lashes with formula for maximum volume
- ✓ Up to 5X Volume – The formula is designed to build lashes up to five times their natural thickness
- ✓ Clump-Resistant Formula – Softens and builds lashes without clumping or flaking
- ✓ Washable – Easy to remove at the end of the day with your regular cleanser
- ✓ Proven Track Record – One of the best-selling mascaras in the world with decades of loyal fans
Why We Recommend It
Sometimes the classics are classics for a reason. The L’Oreal Voluminous Mascara has stood the test of time because it simply works. It delivers noticeable volume from the first coat, and the formula is forgiving enough that even beginners can apply it without making a mess. It’s not the most lengthening mascara on this list, but for pure, bold volume, it’s hard to beat. If you’re building your makeup collection from scratch, this is a must-have rated drugstore mascara that will never let you down.
Best For
Anyone who wants bold, voluminous lashes without spending a lot of money. It’s perfect for beginners who are just starting to explore mascara, as well as seasoned makeup lovers who want a reliable everyday option. If you have sensitive eyes, you might also want to check out our picks for the best mascara for sensitive eyes.
Pros and Cons
Pros:
- Delivers impressive volume from the very first coat
- Affordable and widely available at any drugstore
- Clump-resistant formula that’s easy to apply
- Decades of proven performance and customer loyalty
Cons:
- Less lengthening than other options on this list
- The thick brush can be messy for those with smaller eyes
- Can feel heavy if too many coats are applied
Customer Reviews
Customer Review: “This is the mascara I’ve been using for over 10 years. Nothing else gives me the same volume. My lashes are naturally thin and short, and this makes them look so full and dramatic. I’ve tried fancier mascaras but I always come back to this one.” — Maria G.
Customer Review: “I bought this on a whim years ago and it’s been my holy grail ever since. The volume is insane for a drugstore mascara. It’s the only one that makes my thin lashes look actually full. I recommend it to everyone.” — Danielle P.
Complete Buying Guide for Rated Drugstore Mascara
Choosing the right mascara can feel overwhelming with so many options available. Here’s what you need to know to pick the perfect one for your needs.
Essential Factors We Consider
When evaluating rated drugstore mascaras, we look at several key factors. First, the brush type matters more than you might think. A curved or flexible brush can make a huge difference in how well the mascara coats and separates your lashes. Second, consider the formula — do you want something buildable, waterproof, or infused with conditioning ingredients? Third, think about staying power. A great mascara should last through your workday without flaking or smudging. Finally, ease of removal is important too. You want something that comes off easily without damaging your natural lashes.
Budget Planning
The beauty of drugstore mascaras is that they’re incredibly affordable. Most of the top-rated options on our list range from $5 to $12, which means you can try multiple formulas without breaking the bank. We recommend starting with one mascara and using it for at least two weeks before deciding if it’s right for you. If you want to experiment, grab two different types — one for length and one for volume — and see which one you reach for more often. Remember, the most expensive mascara isn’t always the best. Some of the highest-rated options are also the most affordable.
Final Thoughts
At the end of the day, the best mascara is the one that makes you feel confident and comfortable. Whether you go with the sky-high length of Maybelline, the curling power of e.l.f., or the bold volume of L’Oreal, you really can’t go wrong with any of these top rated drugstore mascaras. They’ve all earned their spots on this list through consistent performance, positive reviews, and real results. Don’t be afraid to try a few and see which one becomes your holy grail!
Frequently Asked Questions
Q: What is the #1 rated drugstore mascara?
A: Based on our testing and customer feedback, the Maybelline Lash Sensational Sky High Mascara consistently ranks as the top-rated drugstore mascara. It delivers exceptional length, buildable volume, and all-day wear at an affordable price point. It’s also one of the best-selling mascaras on Amazon with tens of thousands of positive reviews.
Q: Is drugstore mascara as good as high-end mascara?
A: Absolutely! Many drugstore mascaras perform just as well — and sometimes better — than their high-end counterparts. Brands like Maybelline and L’Oreal invest heavily in research and development, and their formulas often rival those of luxury brands that cost two to three times more. The mascaras on this list have all proven that you don’t need to spend a fortune for gorgeous lashes.
Q: How often should I replace my mascara?
A: Most eye care professionals recommend replacing your mascara every 3 months. Mascara tubes can harbor bacteria over time, which can lead to eye infections. If your mascara starts to smell odd, change texture, or cause any irritation, toss it immediately regardless of how long you’ve had it.
Q: What’s the difference between washable and waterproof mascara?
Q: Can I use these mascaras if I have sensitive eyes or wear contacts?
A: Yes! Most of the mascaras on this list are ophthalmologist tested and safe for sensitive eyes and contact lens wearers. The Maybelline Sky High and L’Oreal Voluminous formulas are both specifically tested for sensitivity. However, if you have particularly sensitive eyes, we recommend doing a patch test first or consulting with your eye doctor.
We hope this guide to the best rated drugstore mascaras helps you find your perfect match! All five of these options deliver incredible results without the luxury price tag. Whether you prioritize length, volume, curl, or all-day wear, there’s something on this list for everyone. Don’t forget to check the latest prices on Amazon — these mascaras often go on sale, so you might snag an even better deal. Happy shopping, and here’s to gorgeous lashes! 💕
